Insights
Thoughts and considerations from working with clients — what's actually worth your attention, what isn't, and what we're learning along the way.
When a custom system beats another SaaS subscription
Off-the-shelf software is usually the right call. Here's how we know when it isn't — and what we build instead.
Read more →The AI hype cycle, and what's actually real for mid-size businesses
New AI tools launch every week. Most mid-size businesses don't need any of them yet — here's how we tell the difference between noise and something worth your budget.
Read more →Why we check your data before we ever mention agents
The most common AI project failure we see isn't a bad model — it's a business that skipped straight to “build me an agent” without checking whether the data behind it could support one.
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